When her team mentioned that she'd be in New York (my coast) a day after we were scheduled to speak, I jumped at the opportunity to meet in real life - only to find out she’d be in and out of the city in under 24 hours, only flying in for a quick sponsorship trip.īut Monk’s schedule wasn’t always so booked - and she wasn’t always so meticulous about her content, either. When planning our interview, I hoped to do it in person, even though we’re based on opposite coasts. “It’s a well-oiled machine now,” she says of her day-to-day. She posts three TikToks per day on average, then moves onto Snapchat, YouTube, and Instagram. She strategizes for a bit, often with her boyfriend and fellow content creator Sam Dezz, 20, before filming from 11:30 a.m. “While I'm getting ready, I scroll through TikTok and find six or seven ideas,” she says.

Most of her day - besides her daily workout - is dedicated to content. But her look isn’t the only reason for her growth. It helps that Monk, now 20, embodies the TikTok beauty standard: symmetrical features with fluttering eyelashes, brighter-than-bright white teeth, glowing skin, and long, shiny hair (she swears by Aveda’s heat protectant). Her rapid success on TikTok is an example of what the app does best: taking someone’s seemingly random video and putting it on the For You pages of millions. Nearly four years and one cross-country move to Los Angeles later, Monk’s follower count is at 28.7 million (and her parents are still OK with it). But they handled Monk’s rising internet status surprisingly well, only warning her to be careful. “My parents were stricter, so I was dreading telling them - my dad, specifically,” she says.

For Monk, instant internet success meant a lot of things: new opportunities, potential sponsorships, and the realization that she’d have to tell her parents about her account.

That same year, she hit a million followers on TikTok. Brooke Monk got her first-ever cellphone when she was 16.

Brooke leal what about you